Cuyuna Regional Medical Center’s “When things go south, you don’t have to” marketing campaign that appeared throughout the Brainerd Lakes this past summer won Minnesota Health Strategy and Communications Network’s “Best in Advertising Campaign” Honorable Mention Award April 20 at an Award of Excellence competition in Minneapolis.
MHSCN is a professional membership organization of the Minnesota Hospital. The award program recognizes excellence in health care marketing, communications, web-based strategies and public relations. The competition was open to all public relations and marketing professionals employed by health care providers, health plans and other health-related businesses and nonprofit organizations in Minnesota, as well as to agencies and independent professionals that serve eligible organizations.
Asbach has been a member of CRMC’s Marketing Department the past five years. He is responsible for enhancing CRMC’s brand through the creative production of a wide range of projects including advertising, newsletters, brochures, flyers, signage, presentations, and premiums. Asbach designs internal and external materials and manages CRMC’s website. He moved to Crosby from Virginia where he had worked as a senior graphic designer at Hometown Focus, a weekly newspaper and website that also offered branding and marketing services for businesses. Asbach holds a graphic design and print communications diploma from Mesabi Range Community & Technical College in Eveleth.